Category Archives: Blog

Wired published a very interesting article yesterday on the social media / web identity landgrab. I’d highly recommend reading it. http://www.wired.com/epicenter/2011/07/cloud-wars-goog-msft-fb/all/1 We’ve been experimenting with Google+ since getting an early trial invite and like what we see so far. Hurry … Continue reading →

eMarketer has quite dramatically reduced its social networking ad spend forecast for 2009 as Michael Learmonth noted on AdAge.com: http://adage.com/digital/article?article_id=133147 The notable thing about this for me is that the forecast is still predicting growth of 8.3%. While that may seem … Continue reading →

Om Malik wrote an interesting short article last week on Microsoft’s efforts online and how they continue to bleed market share even as they funnel vast amounts of cash into their loss-making online division. http://gigaom.com/2008/11/26/why-microsoft-fails-to-win-online/ Om talks about Microsoft’s structural … Continue reading →

Gord Hotchkiss of Enquiro has penned an interesting column on searchengineland.com: http://searchengineland.com/who-owns-the-search-page-15720.php He talks about ‘ownership’ of the results page and differentiates nicely between brand communications and direct-response search advertising.

Businessandleadership.com published an article yesterday on JP Morgan’s predictions for the paid search marketing sector in 2009. The JP Morgan team was lead by internet analyst Imran Khan and the full article is available below: http://www.businessandleadership.com/news/article/12177/marketing/measurability-key-to-search-growth-in-2009 Some interesting points are … Continue reading →