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• Identity Wars
  

  Wired published a very interesting article yesterday on the social media / web identity landgrab. I’d highly recommend reading it.

  http://www.wired.com/epicenter/2011/07/cloud-wars-goog-msft-fb/all/1

  We’ve been experimenting with Google+ since getting an early trial invite and like what we see so far. Hurry up with the API and business pages please Google!

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• eMarketer has quite dramatically reduced its social networking
  

  eMarketer has quite dramatically reduced its social networking ad spend forecast for 2009 as Michael Learmonth noted on AdAge.com:
  http://adage.com/digital/article?article_id=133147

  The notable thing about this for me is that the forecast is still predicting growth of 8.3%. While that may seem unremarkable for us digital types used to seeing much bigger numbers, I think it’s safe to say that most sectors would be delighted to see growth predictions like this given the current economic circumstances.

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• Om Malik wrote an interesting short article last week
  

  Om Malik wrote an interesting short article last week on Microsoft’s efforts online and how they continue to bleed market share even as they funnel vast amounts of cash into their loss-making online division.

  http://gigaom.com/2008/11/26/why-microsoft-fails-to-win-online/

  Om talks about Microsoft’s structural issues and the gimmicky marketing of the Live search engine.

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